About
igtrackr — honest Instagram analytics for the rest of us
Most Instagram analytics tools paywall the basics or sell your email address. igtrackr keeps the basics free, doesn't gate the obvious stuff, and only charges when you need bulk usage or API access. That's the whole pitch.
What we do
igtrackr is a web tool that reads public Instagram data and turns it into things creators and brand teams actually want — engagement rate vs niche benchmark, recent follows, hashtag reach, posting cadence, audience snapshot. The free tier covers every tool for any public handle. No login, no app.
We use the public Instagram data layer that Meta itself publishes. We don't scrape behind login walls, we don't view private profiles, we don't buy or sell follower lists. If a vendor claims any of those, they're either lying about the data or violating Meta's terms — both are red flags.
Where free isn't enough — bulk daily lookups, scheduled tracking, white-label PDF reports, API access — Pro ($12/mo) and Agency ($99/mo) tiers exist. They're for users who already know they need more, not for unlocking what every other Instagram tool gives away.
Free should mean free. The basics shouldn't cost $12/mo. The tools shouldn't require an account just to see an engagement rate.
Who's behind it
igtrackr is built by Michael, an indie engineer who got tired of every Instagram tool either charging $99/mo for a chart or being a janky Chrome extension that broke every time Meta shipped an update. The Profile Analyzer started as a scratch tool to pull Insights without signing up somewhere. Reach out: hi@igtrackr.com.
The principles
Principle
Free tier is the actual product
The 10 tools listed on /free run for any public Instagram account without a credit card. No 'try Pro for 14 days' that quietly bills you on day 8.
Principle
No login on the analytics tool
You shouldn't have to sign up to check a public Instagram profile. Type a handle, get the analytics. Pricing only matters when you outgrow the free tier.
Principle
No fabricated data
Every number we show traces to public Instagram data. We don't claim to view private accounts, we don't show fake follower counts, we don't run stalker-tool features.