What's your real engagement rate?
Drop in your numbers — or any public handle — and get the engagement rate plus a benchmark for that exact follower size. The (likes + comments) ÷ followers math, done for you, with the verdict that actually matters.
3.4× the median for this size — a standout partner signal.
= 5.17% ER
The problem
A rate without a benchmark is just a digit.
5% sounds great — until you learn the median for that size is 2.4%, or 0.8%. Without a benchmark, the rate tells you nothing.
Average likes and comments across posts, divide by followers, multiply by 100 — by hand it's tedious to repeat and easy to get wrong.
A 240K account can have fewer real fans than a 30K one. Reach is rented; engagement is the part that's actually owned.
The solution
Type the numbers — or a handle. Get the verdict.
igtrackr runs the standard ER formula instantly, then matches it to the median for that exact follower bracket — and hands you a plain-English verdict, not just a digit.
- ✓Engagement rate, computed instantly
- ✓The median for that follower size
- ✓An above / on / below verdict
- ✓A paste-ready line for your deck
Interactive preview
Read it in context — no signup.
Smaller accounts engage harder — a 3% rate at 8K is ordinary; at 1M it's exceptional.
How it works
Type followers, average likes and average comments — or paste a public handle and we pull them for you.
Engagement rate computed instantly, then matched to the median for that exact follower bracket.
A clear above / on / below call, plus a paste-ready sentence for your pitch or report.
Features · inside the analysis
An engagement rate is meaningless without a benchmark. Here's the one that fits.
Smaller accounts engage harder — a 3% rate at 8K is ordinary; at 1M it's exceptional.
Reach is rented; engagement is owned. ER is the honest signal.
Every result comes with a plain-English line you can drop straight into a pitch.
÷ followers × 100
Per-post ER on followers — the most quoted standard. Reach-based ER is available on the Pro report.
Benefits
What you actually walk away with.
Followers, likes and comments in — engagement rate out, no formula to remember.
Matched to the median for the exact follower bracket, not a one-size-fits-all number.
Every result comes with a plain-English sentence you can paste straight into a pitch.
Nothing to connect and nothing to download. Type the numbers and read the rate.
Supported formats
Two ways in. One clear read out.
Who it's for
Know whether your rate is actually good for your size — and prove it the moment you pitch a brand.
Vet influencers in seconds and justify the rate with a size-matched benchmark in the deck.
Compare partnership candidates on the one number that predicts real reach, not vanity follows.
Comparison
How igtrackr stacks up against the old way.
Security & privacy
Reads public data. Touches nothing private.
Type your own numbers, or paste a public handle — either way there's no login, no Instagram password to leak, and no extension watching your browser.
When you paste a handle, igtrackr reads only the public posts Instagram already publishes.
You never connect your account or type a password — nothing to authorize and nothing to revoke.
No browser extension and no trace left on the account you calculate. They are never notified.
We process public information lawfully and honor deletion requests on anything we track.
Testimonials
“The size benchmark changed how I pitch. “Above median for my bracket” lands far better than a raw percentage.”
“We screen creators on ER vs their size now. Paste the handle, read the verdict, into the deck it goes.”
“Follower count stopped fooling us. The honest signal is the rate against the bracket — in two seconds.”
FAQ
The engagement-rate questions everyone asks.
One formula, a few conventions. Here's exactly how igtrackr computes it.
How is engagement rate calculated?+
We use (average likes + average comments) ÷ followers × 100 — per-post ER on followers, the most widely quoted standard.
What's a good engagement rate?+
It depends on size. Nano accounts (<10K) often see 4%+, while accounts over 1M average closer to 0.8%. We benchmark you against your bracket.
Can I use it without my own numbers?+
Yes — paste any public handle and igtrackr pulls recent average likes and comments automatically, then runs the same math.
Does it count saves and shares?+
The free calculator uses likes + comments (public signals). Reach- and interaction-based ER, including saves, is on the Pro report.
More free tools
All tools →Related reading
All guides →Benchmarks by account size — and how to read any rate in context.
Read →What public data can and cannot tell you about a profile.
Read →The reach signal a like count quietly hides.
Read →Stop guessing. Get the rate.
Paste a handle and skip the math — engagement rate plus the benchmark that fits the account's size, free.
Calculate engagement — free →