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Making the seemingly impossible, possible. ✨

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    v0.1.0

    Followers Growth (90d)
    —
    no history yet
    Weekly Followers
    —
    no history yet
    Engagement Rate
    0.10%
    based on 9 posts
    Average Likes
    108.8K
    Average Comments
    460
    Weekly Posts
    12
    Followers Ratio
    1.16M
    104.26M / 90
    Comments Ratio
    0.42%

    Follower growth

    Not tracked yet

    Follower history is recorded for saved profiles only. Save this profile with the ★ button above and it joins the nightly snapshot run — daily on Pro, every 3 days on the free plan.

    Snapshot run: 02:00 UTC

    Outreach

    Public contact card

    Self-declared business contact — copy to start your pitch.

    Public email

    public-inquiries@hq.nasa.gov

    Website

    www.nasa.gov
    37

    Quality score

    needs work

    /100

    Composite of engagement, posting consistency, audience quality, and content discipline.

    Engagement5

    0.10% vs 1.2% avg for 1M+ accounts

    Consistency90

    14.0 posts/week, last 1 days ago

    Audience30

    Verified account

    Content discipline40

    No sponsored content

    43/ 100

    Audience authenticity

    Mixed signals~55% look inauthentic
    • Engagement far below tier — 0.10% ER vs 1.2% typical for 1M+ accounts
    • Verified account — Identity confirmed by Instagram

    Estimated from public engagement patterns — a directional signal, not an audit of individual followers.

    Engagement rate

    0.10%1.10pp vs tier

    Average for 1M+ accounts: 1.2% · based on 9 posts

    Avg likes

    109K

    Avg comments

    460

    Swipe for countless stars

Sagittarius B2 is the most massive and most active st Top performer

    Best of the last batch

    Swipe for countless stars Sagittarius B2 is the most massive and most active star-forming region in the Milky Way. It produces half of the stars in our home galaxy’s core. This image of Sagittarius B2 was taken by our @NASAWebb telescope. #NASA #Space #Stars

    Likes

    967K

    Niche percentile

    How they stack up vs the niche

    14%

    ↓ Below avg

    Estimated percentile vs accounts of the same size (1M+ followers). (0.10% ER · tier average 1.2%)

    Estimated — exact percentile would need a category-specific dataset.

    Where they sit

    Top 1%
    Top 5%
    Top 10%
    Top 25%
    Median
    Below avg

    Content mix

    What they actually post

    12posts
    • Photos33%
    • Carousels33%
    • Reels33%
    • Videos0%

    Aspect ratio mix

    What shape they shoot in

    17%

    Square 1:1

    2 posts

    67%

    Portrait 4:5 / 9:16

    8 posts

    17%

    Landscape 16:9

    2 posts

    Reels deep dive

    Top performers by plays

    11M

    Total plays

    335K

    Total likes

    2.8M

    Avg plays

    Room with a view. Check out my new digs as I camp out in Dra
    #1

    Champion reel

    Room with a view. Check out my new digs as I camp out in Dragon until our departure. With Crew-13’s arrival we have a very full house on the @iss. Luke is living in my previous crew quarters, and I’ve pitched a tent in Dragon.

    5.3M
    202K
    3.0K
    They say when one door closes, another one opens. In this ca#2

    They say when one door closes, another one opens. In this case, we are closing two doors and opening many more. I can’t wait to see what the future holds for Crew-12 reuniting with their families. The entire @iss crew wishes them a safe journey. Godspeed

    3.0M61K
    We’re getting America underway on nuclear power in space and#3

    We’re getting America underway on nuclear power in space and ushering in the era of a Nuclear NASA. With the signing of an MOU with @energy, we’re taking the next giant leap toward exploring the outer solar system and sending American astronauts to Mars. Fission power will help us travel farther, operate longer, and power more capable scientific instruments.

    1.6M52K
    If you lined up 100 million Moons, they’d stretch across the#4

    If you lined up 100 million Moons, they’d stretch across the TON 618 black hole 🤯 Put the rest of the universe into perspective with Google Search.

    1.3M20K

    Engagement quality

    Authenticity signal

    Comment : Like

    0.59%

    Low — passive likes dominate

    Median engagement

    178K

    Likes + comments / post

    Variance (σ)

    245K

    Higher = more hit-driven content

    Outlier posts

    1

    Beyond 2σ above mean

    Sweet spots

    What works best for them

    Caption length (chars)

    Best: 150-300 chars · 318K avg

    0-50
    0×0
    50-150
    20K×1
    150-300
    318K×5
    300-600
    65K×3
    600+
    186K×3

    Hashtags per post

    Best: 1-3 · 375K avg

    0
    108K×8
    1-3
    375K×4
    4-7
    0×0
    8-15
    0×0
    16+
    0×0

    Super fans

    Audience sample

    Inbound mentions

    Cadence pulse

    How they actually post

    0.6

    days since last

    Active
    Cadence

    every 12h

    ≈ 14.0 posts/week

    Longest streak

    3 days

    Longest dormant

    3.0 days

    Predictability

    20%

    Erratic

    Posting velocity

    Posts per week · last 12w

    1.0

    Avg / week

    12

    Total posts

    1

    Active weeks

    avg
    7/17
    7/24
    7/31
    8/7
    8/14
    8/21
    8/28
    9/4
    9/11
    9/18
    9/25
    12
    10/2

    Peak week

    Oct 2 · 12 posts

    Current streak

    1 week

    Consistency

    1 of 12 weeks active

    Posting cadence

    When they post

    times in UTC

    Less
    More
    0
    3
    6
    9
    12
    15
    18
    21
    Sun
    Mon
    Tue
    Wed
    Thu
    Fri
    Sat

    Day-of-week effect

    When their audience actually shows up

    Best day

    Fri +394%

    Worst day

    Wed -63%

    Sun
    no posts
    Mon
    no posts
    Tue
    -6%186K avg
    Wed
    -63%73K avg
    Thu
    -48%102K avg
    Fri
    +394%971K avg
    Sat
    +4%205K avg

    Deltas measured against this profile's overall average engagement.

    Hashtag intelligence

    Tags + their effectiveness

    8 unique

    nasa
    3×440K
    space
    1×971K
    stars
    1×971K
    astronaut
    1×263K
    spacestation
    1×263K
    googledoodle
    1×178K
    earth
    1×87K
    geology
    1×87K
    Usage countAvg engagement when used

    Caption DNA

    Their voice + hooks

    Top emojis

    🪄1×
    🤯1×
    ✨1×
    🌌1×

    Top hooks by engagement

    • 1

      “Swipe for countless stars”

      971K interactions

    • 2

      “Welcome home, Crew-12!”

      263K interactions

    • 3

      “Room with a view. Check out my new digs as I camp out in Dragon until our departure. With ”

      205K interactions

    • 4

      “Brewing up new stars 🪄”

      201K interactions

    • 5

      “Warning: These slides may cause existential wonder ✨To celebrate World Space Week, today’s”

      178K interactions

    • 6

      “Our microgravity indicator consists of four satellites orbiting a crocheted Earth, all han”

      178K interactions

    Caption analysis

    How they actually write

    Computed across 12 recent posts — 12 of which had any caption at all.

    Avg length

    657 chars

    Median length

    313 chars

    Max length

    2200 chars

    Hashtags/post

    0.8

    Mentions/post

    0.92

    Emoji density

    0.1%

    Collab graph

    Who they tag in captions

    6 accounts

    • iss
      4×150K
    • nasawebb
      3×457K
    • europeanspaceagency
      1×263K
    • energy
      1×52K
    • nasa
      1×71K
    • space_station
      1×87K

    Recent posts

    Hover any tile for full stats. Click to open on Instagram.

    Comments

    3.6K

    Views

    0

    Why it worked

    Long-form caption drove the comment count higher than usual.

    View on Instagram

    Format breakdown

    Which format earns its slot

    Average engagement per post by content type. Higher = more value per upload.

    Carousel× 4

    370.7K

    avg / post

    369.3K avg likes1.4K avg comments33% of feed
    Single image× 4

    134.3K

    avg / post

    133.9K avg likes340 avg comments33% of feed
    Reel× 4

    84.9K

    avg / post

    83.9K avg likes1.1K avg comments33% of feed

    Format duel

    Carousels vs single images

    Carousels pull +176% more engagement.

    Single image

    134.3K

    avg engagement / post

    4 posts in sample

    CarouselWins

    370.7K

    avg engagement / post

    4 posts in sample

    Feed palette

    The dominant colors of their last 9 posts

    …

    …

    …

    …

    …

    …

    …

    …

    …

    Welcome home, Crew-12!

NASA astronauts Jessica Meir and Jack Hathaway, @europeacarousel
    262K935
    If you lined up 100 million Moons, they’d stretch across the TON 618 black hole Reel
    20K2161.3M
    A little luck and a lot of Grace go a long way (in this case, 250 miles up)!
 
Eimage
    71K197
    We’re getting America underway on nuclear power in space and ushering in the era Reel
    52K4741.6M
    There is so much packed into these photos. Unforgettable memories. Dragon has decarousel
    70K268
    Moon-like Madagascar

An astronaut aboard the @Space_Station captured this photoimage
    87K249
    They say when one door closes, another one opens. In this case, we are closing t Reel
    61K6093.0M
    Our microgravity indicator consists of four satellites orbiting a crocheted Eartimage
    177K390
    Warning: These slides may cause existential wonder ✨To celebrate World Space Weecarousel
    178K800
    Brewing up new stars 🪄
 
@NASAWebb’s unique view of the stellar nursery known aimage
    200K522
    Room with a view. Check out my new digs as I camp out in Dragon until our depart Reel
    202K3.0K5.3M
    Swipe for countless stars

Sagittarius B2 is the most massive and most active stcarousel
    967K3.6K

    Live stories

    Top-post comments

    Super fans

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    The real comment thread on this profile's best-performing post — what people actually say when engagement peaks.

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